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Full Vs. Empty Shelves: Your Customer’s Perspective

prosperity prepared

By Rebecca Brocher

When I think of January, I see new beginnings, possibilities, and opportunities to change and grow. This month holds so much magical merit. It is truly an important time to re-set, reevaluate and make positive steps forward. It’s a chance for you to drop old habits, and get rid of mindsets and energies that don’t work for you.

It means new goals for your business, new challenges to face, and new victories to attain. So how can you achieve the growth and prosperity you desire for your business this year?

Prosperity comes to those who are prepared

After the chaos of December your shelves probably look similar to the trees this time of year: Naked. Fill them up! Prosperity comes to those who are prepared. Set the intention that you are going to have a prosperous year, draw up your financial goals, purchase the product you need to reach those numbers, and then make it happen. Use Coventry products in your store to promote cash flow, burn BHC Money Draw and BHC Attraction to draw sales to you. Or for particularly slow days, World Magic Ganesha and World Magic Lakshmi will be your greatest allies. This also gives you the opportunity to discuss the candles you have burning with your customers. Allowing them to experience the magic live and in the moment, is a sure fire way to sell! Put in the effort, and reel in the rewards.

Abundance Inspires Abundance

According to a poll done by Galleria Retail Technology Solutionsin 2011, 70% of US adults stated that they would avoid shopping at a retail store if they encountered empty shelves. Why? Because an empty shelf triggers that animalistic “hunter-gatherer” mindset rooted deep within us that says “no abundance here-move on”. An empty shelf says “We don’t have options”. Full shelves are extremely important for creating a loyal customer base. They are more shoppable, they generate excitement, and they “We are thriving, and purchasing our products will help you thrive too”. Say, a customer comes into your store and wants to purchase a prosperity candle… they’re going to be less likely to take that bad boy home from a place that doesn’t speak so much of prosperity as it does of scarcity. Abundance inspires abundance. So stock up, state your prosperity wishes, and help your clientele fulfill theirs.

In order to help you get the prosperity ball rolling in 2017 we are offering our wholesale customers 15% off restocking sets throughout the month of January. Each set includes 3 of each candle or oil from our select Coventry lines, perfect for filling up those displays. Get ready to sell, sell, sell!

To purchase head here and enter Jan17 as the discount code at checkout.

Sign up for our newsletterfor more Coventry Magic delivered to your inbox. Visit our websiteto fill your cart with product that will relieve your stresses and help you grow.

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